Brand discovery, audience definition, positioning, brand promise, messaging pillars, tone of voice and visual direction, with defined review rounds. New logo artwork is separately scoped.

Focused logo discovery, concept development, defined revisions and essential final file formats for consistent everyday use.

Concepts, revision rounds and final formats are defined in the proposal.

A coordinated logo suite covering primary, alternate and icon marks, color and single-color variations, and production-ready file formats.

An expanded identity system with logo applications, color and typography guidance, practical usage standards and defined rollout support.

One brand standards guide using approved identity and messaging, up to 12 pages with two consolidated revision rounds. New identity development is separate.

One discovery workshop, review of up to three direct competitors and a positioning brief for one brand.

One focused page using the D2D framework and client-supplied content. Includes responsive implementation, lead form, analytics, SSL, launch testing and standard editing access.

Up to four pages with responsive design, a contact form, analytics, SSL, launch testing and standard D2D editing access.

A 5-10 page website with strategy, custom design, forms, analytics, foundational search optimization, launch testing and standard editing access.

A 10-20 page website with a custom design system, advanced forms, content tools, integrations, analytics and launch testing.

A commerce, booking or payment-enabled website with core catalog configuration, responsive transaction journeys, analytics and launch testing. Platform fees are separate.

A multi-location, membership or integration-rich website with advanced content structure, connected workflows, testing and launch support.

A tailored website engagement scoped within the $10,000 website tier. Broader application and operational requirements are structured as separate project phases.

Managed hosting, SSL, backups, uptime and security monitoring, and routine platform maintenance. Requested content and feature changes are separate.

Hosting and protection, plus up to 30 minutes per month for routine copy, image, business-hour, promotional or minor correction requests.

Hosting and protection, plus up to 1.5 hours per month for prioritized content, form, layout, accessibility or performance improvements.

Priority website management, hosting and protection, up to three hours of monthly improvements, and a focused performance review.

Onboarding to one D2D workspace, including asset or access setup and one orientation. Licenses and recurring services are separate. Standard website editing access is included with eligible website builds.

Technical and on-page assessment, local search baseline, measurement review, priority implementation and a documented improvement plan.

Ongoing local relevance, service-page improvements, technical maintenance, measurement and a focused monthly work plan.

A broader program of technical optimization, content improvement, local relevance and conversion-focused search work, supported by monthly measurement and planning.

A higher-intensity search program covering technical optimization, content systems, competitive priorities, local authority development and reporting.

Assessment of one business and website across up to five representative questions. Includes observed AI responses, crawl readiness and prioritized recommendations. Implementation and monitoring are separate.

Review and update one eligible business profile, plus a consistency checklist for up to five listings. Verification, duplicate disputes and ongoing reputation management are separate.

One service or location page up to 750 words using supplied business facts, with two consolidated revision rounds. New page development is separate.

One 30-day editorial plan for up to two channels, including content themes, recommended publishing cadence and an approval workflow.

Eight original feed posts per month, adapted across up to two channels using supplied photography or existing assets. Includes captions, scheduling and a monthly summary. Community management, video production and paid ads are separate.

One web page, article or case study up to 800 words using supplied source material, with two consolidated revision rounds. Interviews and specialist research are separate.

One email campaign using an existing or standard template and supplied audience list. Includes copy, design, one scheduled send and a results summary. Platform and contact-tier charges are separate.

One sequence of up to three emails with one trigger, standard template configuration and testing in an existing email platform. Custom integrations and platform charges are separate.

Production planning for one small shoot, including the creative brief, shot list and vendor coordination. Photography, video capture, editing, travel and usage rights are separately quoted.

One planning workshop and a 90-day marketing plan covering audience, offer, channels, priorities, budget allocation and performance measures. Campaign production is separate.

Management of one ad platform and up to two campaigns, including routine optimization and a monthly summary. Proposed setup is an additional $400 once. Creative production, landing pages and ad spend are separate.

One focused landing page using an existing framework, one standard lead form and one lead-delivery destination. Email nurture sequences and paid campaigns are separate.

One sell sheet or brochure up to two pages using supplied copy and assets, with two consolidated revision rounds and PDF export. Larger publications and presentation decks are separately scoped.

One creative concept adapted to two agreed sizes using approved brand assets, with two consolidated revision rounds. Additional concepts and production are separate.

One launch or promotional plan and up to three standard campaign assets using an existing brand. Event staffing, vendor production and media purchases are separate.

A focused calculator, guided intake experience, decision tool or interactive customer form, with defined logic and submission requirements.

A multi-step estimating or quotation experience with calculations, results presentation and lead capture.

A secure or data-connected dashboard that organizes agreed information into a clear operational view.

A shared project environment for status, milestones, documents, approvals and customer communication.

Authenticated customer or employee access with defined roles, private information and controlled workflows.

A purpose-built AI assistant or processing workflow with defined knowledge sources, safeguards and human review controls. Model usage is separate.

A focused progressive web application or initial product release. Broader product requirements are developed through separately scoped phases.

One workflow connecting two existing systems, with one trigger and up to three standard actions, testing and handoff. Custom APIs, historical data migration and licenses are separate.

One report in an existing reporting platform, using one prepared data source and up to five agreed measures, with handoff. Custom development, data preparation and recurring analysis are separate.

One leadership discovery session, review of supplied sales and marketing materials, an opportunity assessment and prioritized 90-day recommendations.

One workshop and a strategy brief for one offer or product family, covering audience, positioning, value proposition and a proposed pricing structure.

Documentation of one lead-to-customer process, pipeline stages, handoffs and a follow-up playbook. CRM implementation and training beyond the handoff are separate.

Two 60-minute advisory sessions per month, preparation, action review and written priorities, within a total 10-hour monthly allocation. Implementation projects are separate.

Definition of up to five business measures, including sources, owners and a monthly review agenda. Data integration and dashboard implementation are separate.

One workshop of up to three hours for up to eight participants, including preparation, supporting materials and an action summary. Travel and additional facilitation are separate.